Sabrina Schaffer
Sabrina Schaffer is a seasoned startup mentor, Web3 strategist, and the founder of Unconventional Leaders - a boutique consultancy for Web3.
With over 15 years of experience across global firms such as PwC, KPMG, Bayer, Credit Suisse, Cerberus and Bain Capital, Sabrina has led strategic transformations and operational turnarounds in both corporate and startup environments.
Today, she brings that expertise to the Web3 space, guiding founders from ideation to MVP, and from MVP to sustainable growth and successful operations.
Sabrina works hands-on with first-time and experienced founders to define product-market fit, build traction-ready MVPs, and lay the operational groundwork for long-term success.
Contact: Sabrina@unconventionalleaders.io
Honest advice. Clear direction. Real outcomes.
Sabrina Schaffer is an experienced business strategist and startup advisor with a 15+ year track record of driving transformation across both global corporations and high-growth ventures.
Before founding Unconventional Founders, Sabrina worked with some of the world’s most respected firms including PwC, KPMG, Bayer, Credit Suisse, Bain Capital, and Cerberus where she led complex projects focused on operational turnaround, strategic restructuring, and process optimization. Her work often involved identifying hidden patterns, diagnosing systemic inefficiencies, and helping leadership teams execute under pressure.
Throughout her career, Sabrina developed a reputation for clarity, decisiveness, and her ability to "see what others don’t" - a skill that proved invaluable as she began working with early-stage startups and established web3 businesses.
Today, she brings this depth of experience to the Web3 ecosystem, advising consumer-focused crypto startups on how to go from idea to MVP, and from MVP to scalable, functional businesses. Her clients range from first-time founders to seasoned CEOs seeking a trusted outside voice.
Sabrina’s approach is hands-on, direct, and rooted in common sense. She’s not interested in hype or theory - she helps teams focus, prioritize, and build companies that actually work.
Known for her sharp pattern recognition and no-nonsense approach, Sabrina empowers founders to build real businesses rooted in integrity, practical strategy, and a deep understanding of what it takes to succeed in the evolving Web3 landscape.
My Personal Vision & Values
My vision is to help build a Web3 ecosystem grounded in substance, not speculation—where founders create companies that solve real problems, serve real users, and stand the test of time.
I believe great businesses are built on clarity, integrity, and execution - not hype, jargon, or shortcuts. That’s why I work side-by-side with founders to help them move fast, but build smart - from first idea to product to a business that actually delivers.
I want to empower a new generation of unconventional leaders, builders who think independently, act with integrity, and lead with both decisiveness and humility.
My work is about more than just strategy or structure.
It’s about helping founders grow into the leaders their vision requires.
Because when you get the fundamentals right - products solve real problems, teams work better, and ideas become businesses that last.